Business and Lifestyle insurance the way you want it

Choose from our wide range of business and lifestyle insurance products that are quick to buy, easy to understand and tailored to only include the cover we know you'll need.

We have a fresh approach to protecting what matters

Here at Ripe we like to do things differently. 
We don’t believe in long forms, jargon or expensive premiums. We’ve made insurance quick and easy. Yes, really!

About us

Why choose Ripe for business or lifestyle insurance?

We’re UK based and always happy to help

We pride ourselves on making insurance simple to understand and easy to buy. Want to ask us a question? Our team of UK advisors are here to help.

It's simple to get a quote

We make it easy to select your cover and get cover quickly so you only pay for what you really need without any unnecessary extras.

Over 360,000 policyholders choose Ripe for their cover

We've got over 20 years of designing the perfect insurance products for our customers and we're really pleased that so many of you stay with us year after year.

Award winning cover

We're really proud of the awards we've won over the years, particularly the ones voted for by our customers.

We're carbon neutral!

And we're not stopping there.

We're also committed to protecting the future of our planet, communities and our customers. Feel good about the choice you make for your insurance.

Take a look at our approach to sustainability

Check out some of our great reviews

Based on 30,806 reviews on we have been rated on average as Excellent.

"What’s not to like?"

5 stars

Easy online set up. Customer service telephone got straight through and very helpful young man answered my questions and they were £100 cheaper than all competitors for same cover.

Mrs K Day Jan 2023

"The perfect insurance for my purpose"

5 stars

I am starting off in the photography business as a semi-professional individual and was looking for an insurance that could cover my specific needs. I found just the right one in Ripe Insurance and it was quite convenient to select the different options to cover my needs.

Suraj Garg July 2022

"Excellent service, great price"

5 stars

Very efficient service. Online purchasing worked really well, and office staff very helpful and knowledgeable answering the questions I had. Not had to make any claim yet; and never hope to. But if their claims service is as good as their onboarding should be a straightforward process.

Rob D March 2023

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