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Lady overlooking canal with her bike

A fresh approach to insurance

Specialist insurance, made simple.

  • Over 400,000 customers choose Ripe

  • Rated 'Excellent' on Trustpilot

  • Friendly UK customer service team

Specialist insurance, with over 20 years experience 

We’ve been crafting specialist cover for people with specific needs since 1998, and that experience shows in everything we do.

Our wide range of insurance products have been designed to be quick to buy, easy to understand and centred on what matters to you. Have a look at all the insurance products offered through Ripe.

John Woosey

We started where you did, with a passion

Ripe was founded by a golfer who wanted insurance that truly got the game.

That obsession hasn’t changed. We still believe the best insurance comes from genuinely understanding your world, the kit you can’t leave home without, the hobby that fills your weekends, the business you’ve worked hard to build.

Find out more

Why over 400,000 people choose Ripe

UK-based, always happy to help

Insurance can be complicated. We make it simple. Our UK-based team are real people who know their stuff — ready to help you get the right cover without the jargon. 

It’s simple to get a quote 

Get covered in minutes. We’ve stripped out the complexity so you can choose exactly what you need — nothing more, nothing less. 

Rated Excellent by our policyholders 

30 years of specialist insurance means we’ve had time to get really good at it. That’s why so many of our customers stick with us — and tell their friends. 

Award-winning cover

We’ve won Best British Insurance Company at the Smart Money People Awards two years running — but the ones that mean the most are voted for by customers, just like you. 

Ripe Insurance

Award-winning service

We’re proud to have won Best British Insurance Company at the Smart Money People Awards in both 2023 and 2024. But the awards that matter most to us are the ones voted for by customers, because they reflect real experiences, and remind us why keeping things simple, clear and human really matters.

Ripe as seen on...

Ripe as seen on BBC radio 5, The Times, Women's Health, Metro, The Telegraph and Hello!

We’re carbon neutral!

And we're not stopping there. We are committed to protecting the future of our planet and helping our communities.

Our sustainability pledge